01 / WHAT I DO
Technology should solve
business problems.
SmartSell Pro is a bespoke software development and digital transformation consultancy. I work directly with businesses to understand their processes, remove unnecessary complexity and build practical systems around the way people actually work.
01 / SOFTWAREBespoke Software Development
Purpose-built systems designed around your workflow rather than forcing your business into generic off-the-shelf software.
02 / TRANSFORMATIONDigital Transformation
Turning spreadsheets, paperwork, disconnected systems and complex business processes into one practical digital platform.
03 / APPLICATIONSWeb Applications
Responsive browser-based applications for staff, customers and field teams, accessible across computers, tablets and mobile devices.
04 / EXISTING SYSTEMSDevelopment & Modernisation
Improving existing software, modernising older systems and adding functionality without unnecessarily replacing something that already works.
02 / SELECTED WORK
Built for real businesses
and real workflows.
From multi-company performance platforms to complete operational job-management systems, SmartSell Pro develops practical software around real business processes.
01
MoranRoofing.app
BUSINESS OPERATIONS PLATFORM
A bespoke operational web application developed around the day-to-day requirements of a working roofing business.
The platform brings job management, team scheduling, project information, customer-facing functionality, photographs and documentation into one central system accessible both in the office and in the field.
PHPMySQLSchedulingField TeamsJob ManagementWorkflow
02
PurplePaws.net
MULTI-COMPANY SALES & PERFORMANCE PLATFORM
PurplePaws.net was developed as a bespoke sales and employee performance platform for franchise businesses operating within the mobile phone industry.
The system allowed franchisees to track daily, monthly and annual sales performance across multiple stores, while also supporting multiple companies within one central platform.
It was designed for every level of the business — giving owners a clear overview, managers tools to monitor stores and teams, and individual sales advisers access to their own results and progress.
Sales PerformanceMulti-StoreMulti-CompanyEmployee PerformanceManagement ReportingPHPMySQL
03 / HOW I WORK
Understand first.
Build second.
01Understand
Understand the business, existing process and where the real problems occur.
02Simplify
Remove unnecessary steps before introducing technology or writing code.
03Build
Develop the right solution around the people who will actually use it.
04Evolve
Continue improving the system as the organisation, workflow and requirements change.